Zight, the AI-powered screen recording and visual messaging platform with over 5 million users worldwide, is partnering with Ripe to accelerate its product-led sales motion.

With thousands of new signups monthly, Zight needed a faster, more intelligent way to identify buying intent and act on it. Ripe now helps surface PQLs the moment they engage, trigger personalized rep videos in-app, and route qualified leads directly to sales — automatically.

“We’re partnering with Ripe to better monetize our PQLs. Their platform gives us the tools to engage high-intent users faster and more effectively — turning interest into impact.”

— Joe Martin, CMO at Zight

Zight: AI-powered async communication

Zight helps teams communicate with quick video and screenshot messages that clarify, document, and align. With powerful AI features like auto-transcription, smart summaries, and search across 50+ languages, Zight redefines how distributed teams collaborate without relying on constant meetings.

From fast support videos to async onboarding and feedback, Zight makes it easy to show rather than tell. With over 1 million videos created monthly, they are fast becoming the default async communication tool for modern teams.

Operationalizing product intent

Before Ripe, Zight had no scalable way to identify product-qualified leads in real time. Now, their GTM teams can instantly turn intent into booked meetings.

Here’s how Ripe fits in:

• Auto-qualifies great-fit users (e.g., from corporate domains, usage or team size)

• Triggers sales outreach when users collaborate, share videos, or hit usage limits

• Delivers personalized messages inside the Zight app

• Syncs engagement signals across Salesforce and Slack — no manual lift

No more cold outreach. No more missed signals. Just timely, relevant engagement that drives conversion and improves the user experience.

A data-driven path to growth

By embedding Ripe into their GTM stack, Zight monetizes product usage faster — without adding friction or overhead.

Huge thanks to Joe, Jeff, Finn, and the entire Zight team for their collaboration and vision. We’re excited to build on this momentum.

Book a 30-minute demo here to see how Ripe helps teams like Zight convert product signals into pipeline.