Changelog

Today, we're launching Emails in Ripe – a feature that lets you send the right email to the right user at the right time, all based on how they use your product.

What's new?

1. Gmail integration: Send emails directly from your Gmail account.

2. Action-triggered emails: Set up emails to send automatically when users take specific actions in your product.

3. Personalized content: Tailor your messages based on each user's product usage.

Why it matters

You know that well-timed, relevant communication can make all the difference in converting and retaining customers. But juggling multiple tools to track user behavior and send emails is a hassle.

Ripe Email brings everything together. Now you can:

• Reach out to users when they're most engaged

• Reference specific actions users have taken in your product

• Scale your personalized communication effortlessly
  
  How to get started

• Connect your Gmail account in Ripe settings

• Create an email template

• Set up a trigger based on a product action

• Watch as your tailored emails go out automatically

It's that simple.

Want to see it in action?

Book a quick demo and we'll show you how to set up your first campaign!

Wish you knew the exact location of your leads and users? 📍 Ripe now automatically enriches users with their location data based on IP address the moment they sign up.

Instantly see where a user is based and unlock smarter routing and segmentation — IP Enrichment is particularly useful if your company have a lot users with free email domains, like Gmail and Yahoo addresses.

We also added country, region, and continent filters, empowering you to route users to the appropriate team (like EMEA, US, APAC, LATAM — use your own definitions)

To get started, simply log in to your Ripe account and navigate to the Segments or Workflows section. Happy slicing and dicing!

We're now taking customer engagement to the next level with the introduction of workflow videos 📹 in Ripe.

Drop users video at any point in their user journey 📹

• Engage users at the perfect moment with videos triggered by their event actions.

• Showcase features, greet signups, and guide onboarding - all from within your product.

Sync it all to CRM owner for an outstanding customer experience, so that the next time a user logs in they get greeted by their assigned rep or CSM 👋

Great news! Ripe is now 8x faster.

The engineering team has been working hard behind the scenes to optimize the platform for a smoother, quicker experience.

Whether you manage a large customer base or are just getting started, you'll love the improved platform's speed and responsiveness.

Enjoy the speed! ⚡

We're excited to announce that you can now log in to Ripe using your Microsoft account!

Now it's easier than ever for Microsoft users to get started with Ripe:

• Log in with your Microsoft account

• Sync your Outlook calendar directly with Ripe

Say goodbye to email back-and-forth for scheduling meetings with users. Your leads can now book directly into your Outlook calendar (and yes, all is synced to your CRM).

We've had user-level Slack notifications since day one, and now we're extending that integration to support channel notifications! Channel notifications allow you to set which Slack channels you want to be notified in when a lead qualifies for a workflow. Want to route to a few channels at once? no worries. Want to route to the assigned owner and a public channel? Now you can!

Here's what's new:

• Enable Slack channel notifications on your Workflow setup tab

• Choose one, or a number of channels to send notifications to upon lead qualification

Introduce yourself to your leads with profile videos

Profile videos can be used in place of profile picture, giving you the option of a more dynamic way of introducing yourself to your leads. Recording a profile video means that it will show in place of any profile picture when the widget loads.

Here's what's new:

• Ability to record a profile video under Settings -> My Account

• Videos are muted and do not play until the user clicks it

• Videos can be up to 2 minutes long

We’re back with another heavy-hitter CRM integration - this time it’s Salesforce. Now you can push lead and company data into your CRM from Ripe.

Here’s what’s changed:

• Connect to Salesforce CRM via the integrations page in Ripe

• Leads and Companies can now be synced as contacts, leads and accounts based on their Ripe assignment

• Unlink the lead in Ripe from your CRM record

Here’s what’s changed:

• Add org domain as utm_source to Ripe logo link in widget

• Fix with lead went offline call view end state

• Fix bug where we didn’t publish leadOffline/leadOnline when lead had alerts turned off

• Hubspot webhook event order fix

• Clearbit webhook auth failure fix

Here’s what’s changed:

• Refactored event created handler to speed up lead qualification and move high latency operations to separate handler

• Hubspot call syncing

• Create Hubspot meeting activity upon booked meeting in Ripe

We've given our leads, companies and workflow tables some love, and introduced column visibility and and ordering on all tables. This update allows you to be in control and show the most relevant data for your use case making it easier to surface highly qualified leads from the table view.

Here’s what’s changed:

• Table column ordering, and toggling visibility

  
  

Other updates and fixes:

• Widget custom launcher: Toggle this on in app settings to add a close button to the widget

• Ingestion: New Pub/Sub based event ingestion

• Hubspot: Hubspot refresh and unlink actions

• Filters: Include is unknown in less than comparisons for number predicates

Here’s what’s changed:

• Adds functionality to open and close widget and for our users to change if they want the widget to display on load or not.

Here’s what’s changed:

• Fix backend crash on logout

• Fix duplicate key error on group creation

• Bi-directional HubSpot owner sync

• Stop requesting calendar delete permissions

• Stop publishing workspace

• Created messages when creating demo orgs

• Remove OpenAI company description fallbacks

Here’s what’s changed:

• Lead and Company search

• Property filters on triggers

• Event filters on first and last occurred

• Fix bug where user could not enter demo mode

• Fix bug where workflow routing rules could not be edited

Here’s what’s changed:

• Enable app demo state

• Add ability to backfill lead firstSeen from Pub/Sub

• Use local availability in calendar

• Fix authentication bug in calendar settings

• Fix faulty number formatting in company lead count

Here’s what’s changed:

• Adding search to leads and workflow

• Bugfix for Clearbit unique constraint error

• Bugfix for slack notification delays

• Bugfix for lead count inside company view

• Expose additional clearbit datapoints

Here’s what’s changed:

• Adds leads search

• Ability to add track events with filters on its properties

• Ability to filter on lead and company owners

• UI improvements (tabs in sticky header)Adds filters on event properties

• Ability to filter on lead and company owners

• Associated leads get synced when syncing company

Out with the old, and in with the new - we have deprecated subscribers of a workflow in favour of ‘routing’. With routing, all workflows can be configured to distribute lead assignment to a single team member, or multiple team members evenly. You can always reassign these at a later time, but having a contact assigned at the point of qualification means increasing the timeliness of when they are ready for contact.

Here’s what’s changed:

• Workflows now have ‘Qualified leads’ and ‘Setup’ tabs

• Routing can be configured via the Setup tab to include the team members you want to route qualified leads to

• The event and filter setup has also moved to the Setup tab

You can now filter your leads based on a new dimension: Groups. This is a highly requested feature from customers that run their sales motion based on how many seats are being used. It also makes filtering out great nuggets much easier in products where users can be part of multiple wokspaces.

Here’s what’s changed:

• When adding a filter to a Segment or workflow you can now select Group Data in addition to Lead Data and Company Data

• Whether you're using our SDK or Segment to connect your data, this will work out of the box with your existing group calls so long as you fire them client-side.

Your customers journey does not end after converting which is why we are integrating with your choice of CRM system. First of we have added the ability to continue nurturing your relationship with your customers in HubSpot (with more CRMs to come)

Here’s what’s changed:

• Ability to connect to HubSpot

• Leads and Companies can now be synced with your contacts in HubSpot meaning that you can create new contacts (or companies) based on your Ripe Leads. If the lead or company already exists in your hubspot, a link is created but nothing in the CRM is overwritten

• On the leads page, leads can now be synced to HubSpot and the same goes for companies under the companies page.

Now, not only can leads themselves have a contact assigned, but companies can also have an assigned owner. This allows for accurate routing of leads that qualify for a workflow with a company owner. If you now own the account, leads belonging to the company will be routed to you.

Here's what's changed:

• Companies can be assigned ownership from the companies page or from a company page.

• Company ownership takes precedence over lead ownership when an owner is assigned.

• Re-assigning company ownership will prompt you to confirm the new owner.

Until now, a lead could have multiple owners, but we're making a change to make it more in line with how sales organizations handle assigning ownership or a contact person to a lead.

Now, if you call a lead that is not currently assigned to you, you'll be asked to assign the lead to yourself before proceeding with the call.

Here's what's changed:

• One-click contact ownership for a lead

• Ability to reassign or remove the contact using the dropdown menu

• Lead reassignment when starting a call (if you're not the designated contact)

Segments let you break down Leads and Companies based on your traits provided to Ripe or the Company data we enrich. By segmenting, you narrow your focus on the most important Leads and Companies. This means you'll spend less time searching for qualified leads and more time converting them. Exciting stuff!

Here's what's changed:

• Added ability to create segments. These can be based on your tracking events sent to Ripe, or the enriched company data and aggregated traits we provide.

• Use your segments as filters in the workflows you set up