How RedTrack converts 5% of all signups to meetings, without Sales lifting a finger
RedTrack generates steady free trial signups but knows it could convert more of them to Sales. Ripe’s in-product video outreach engages best-fit users and leads them to book Sales meetings.
About
RedTrack is a cutting-edge platform that helps businesses optimize ad tracking, analytics, and media buying. Powering 60,000 ad accounts across 800+ businesses, it’s a trusted choice for media buyers and advertisers. RedTrack’s AI tools and insights are the go-to for marketers aiming to maximize ROI.
Situation: Selling the Way Customers Want to Be Sold To
Pradeep Zagare, Head of Sales at RedTrack, noticed that the traditional industry approach to engaging trial users just isn’t cutting it. Email follow-ups are slow, often ignored, and rarely lead to meaningful Sales conversations. Worse, repeated sign-up reminders frustrate users, harming their experience. (Following a successful investment round?) RedTrack wanted to find a way to hit its commercial goals without annoying potential customers - but the right solution wasn’t obvious.
Ripe introduces a fresh approach, booking Sales meetings in a way that’s proactive yet non-intrusive. By sitting in-product, Ripe engages users at the perfect moment - when interest is highest, leading to greater attention, stronger engagement, and better response rates.
Video Outreach that Adds Humanity and Converts
ICP Engaged In-Product
With Ripe, RedTrack can zero in on the best opportunities while keeping things personal. Every new signup gets enriched with third-party data right away, making it easy to see how well they fit the ICP. Ripe’s automated outreach then steps in, getting through to high-value prospects directly in the product. It’s a smooth way for users to connect with Sales without feeling pushed. Personalized video messages grab attention, and the in-product presence ensures Sales stays visible without being overbearing. This performs at a whole different level compared to generic follow-up emails.
Nudging Signups into Hand-Raisers
With Ripe, every ICP user is identified and engaged with perfectly timed messages tailored to their in-product behavior. The Sales team doesn’t have to stress about missing a good signup - everything is automated and qualified meetings are added straight to their calendars. The results speak for themselves: a 16% increase in qualified meetings and a total of 5% of all signups now booking meetings, all without any extra effort from Sales.
With Ripe, RedTrack can actively engage users who are interested but need some help before they buy. Gone are the days of passive chatbots waiting to be noticed. Instead, RedTrack’s Sales team is front and center for signups while they’re using the product - creating personal connections, building trust, and making the transition to a Sales call feel more natural.
Effortless Integration with Current Tools
Integrating Ripe with RedTrack’s tools is simple and quick. With HubSpot already in place, Ripe is up and running within minutes. Once connected, it begins updating the HubSpot dashboard with real-time user activity from inside the product, ensuring the team has all the context they need to have informed personalized conversations once a lead books a Sales call.
Slack, the team’s preferred collaboration tool, integrates effortlessly with Ripe. When a lead matching ICP criteria reaches key in-product milestones, the appropriate Sales team member receives an instant alert. This ensures everyone stays updated and ready to act without needing to switch between tools.
Ripe fits right into the team’s workflow - from qualifying signups with third-party data to scheduling meetings and alerting Sales about promising prospects.
Pradeep Zagare
Head of Sales, RedTrack
Results: Expanded Pipeline, Without Sales Lifting a Finger
Since the first month of using Ripe, RedTrack sees a clear commercial impact - more Sales meetings booked, of higher quality. That’s because Ripe brings high-intent prospects that have perfect ICP fit and are actively trialing the product. This leads to Sales conversations that are more likely to lead to conversions, and to do so in a shorter timeframe.
Today, Ripe brings RedTrack 27% of its qualified meeting pipeline. The team generates an additional $45K in revenue per rep annually, delivering an impressive 22X ROI on Ripe. Best of all, this is achieved without requiring any extra effort from Sales.
Ripe: A One-of-a-Kind Sales Assist Solution
The Sales team at Redtrack is impressed by how a tool they barely need to interact with delivers such a significant revenue impact. They view Ripe as a no-brainer solution that consistently drives measurable improvements in their ability to hit commercial targets. Leadership values how Ripe enhances the customer experience without being disruptive, reflecting a fresh, user-friendly approach. As a first-of-its-kind solution, Ripe represents an innovative way to engage trial users and help them buy.